SFW Press Conference: Final touches before the start of the grand event
The organizers of the Sofia Fashion Week and some of the colorful participants came together to give us a chance to peek behind the scenes of the most spectacular fashion event. Journalists, photographers, and bloggers filled one of the halls of the Marinela Hotel to learn more about Sofia Fashion Week. This fashion event boasts not only scale but also exceptional media interest. The participants got acquainted with the highlights of the program of this year’s edition, presented by the organizers, including the owner of Code Fashion, Maria Boneva, and the PR manager of SFW and Marinela Hotel, Angelina Angelova. They told us about last year’s success of the Pop Up Store, the idea of which is unfolding this year to cover all participants in the event. This new element of the SFW program will enable all Bulgarian and world designers to exhibit the models from the podium in a store where guests can buy their favorites. The showroom and the unique tent for Entertainment will be furnished by the general partner of the event boutique furniture Nurus. The latest models of BMW and Mini – also official partners of the event – will be displayed on the entire area in the yard of the event. Martinez boutique perfumes will present their latest hit fragrances of the season. During the press conference, Iliana Petrova told us about the first stage performance of the longtime partner of SFW – Plavai.bg, which will present the new collaboration with Miami Bag. Albena Petrova will take us around the magnificent world of fashion house Curiel and perfume brand Angelo Caroli, who will fly from Montenapoleone, Italy, to infect Sofia Fashion Week with their style and elegance. Meanwhile, the designers of Princess Fashion, FEDE, Djofra, and Imane, presented the ideas behind their new collections and gave us a chance to look at them, presenting two of the models we expect to see on the catwalk. As tradition dictates, the fashion week will be held in the EFE hall of Hotel Marinela. There will be four themed evenings, each of which is an excellent source of inspiration and a bouquet of positive emotions. For the first year, the leading roles for three of the evenings were entrusted to the faces of FaceControl, Zlatina Ivanova, and Elitsa Stoycheva. On the podium, we expect to see the longtime partners of SFW, Christian of Roma, who will enchant us with an exclusive hairdressing show. Here’s what’s next:
The first night, March 26, 19 – Presentation of Bulgarian brands and designers The beginning of the fashion week will have the honor to give the hosts Elitsa Stoycheva and Zlatina Ivanova and native brands such as Vanitta, Djofra Fashion, GoTo Jewelery and Diamonds, I. Chervenkova, Biliana Yotovska Label, Kwiat, Wolf Walley, Amir and One & Only. After the glamorous opening, the party will continue in the Bulgar restaurant with Flowers from Expose.
The second evening, March 27, 19 – Presentation of bridal and Haute Couture collections of Bulgarian brands and designers Fashion houses such as Berna Moda, Aggressor, Karam Daya, Fede, Banderol, Princess, Lusso, and Paloma Fashion will take us to a beautiful, fabulous world of dreams on the second day with their lavish Haute Couture, bridal, and men’s collections. This time, the hosts of FaceControl and the artist Venzy will be responsible for the mood. After the show, we will head to the Street Lounge for a Hookah Heaven Fashion Party.
The third evening, March 28, 19 – Presentation of world brands and guest designers from abroad Sofia Fashion Week will provide us with the necessary dose of fresh inspiration beyond the borders of Bulgaria. World designers and brands such as Bapa Kids and Curiel will impress us with attractive clothes for young and old. Inside Us, Sena Design, Nina Naustdal, Marvin Nonis will also take the stage. We are looking forward to seeing the performance of Murda Boyz and having fun at the stylish after-party at Sasa Fashion Food & Club.
Fourth evening, March 29, 19 – Gala evening and closing of SFW SS 2019 with a presentation of independent exclusive reviews of Bulgarian brands and designers A grand finale awaits us on the last night of Sofia Fashion Week. The talented and artistic Stoyan Radichev, IMANE, Ursula Fashion Art of Hair, Antony Langountin, Iskra, One & Only, and Carducci will take care of the magical experience. We will be able to enjoy an interesting acrobatic show from Megami Ballet and the presence of the favorite air duo, Zueka, and Rachkov, on the stage of the event. Megami Club.
This website uses its own and third party cookies to analyze and support browsing, improve user experience, personalize content, and carry out statistical analyses of browsing habits. More information in our Read More. You can accept all cookies by clicking the 'Accept Аll' button or configure or reject their use by clicking the 'Cookie Settings' button.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.